To grow your business needs customers. In order to get customers, you need to promote your business. In the good old days, this was a matter of deciding between a flyer, a brochure, a postcard, or an ad in the local newspaper. But in today’s digital world, the possibilities are endless
In this article, we will discuss the 10 topmost effective methods to promote your business online.
Facebook ads, while not free, offer a great opportunity for reaching the right demographics for your business. As long as you know your customer well, you can use metrics like interests, geographic location, marital status, age, and many others, to locate potential consumers to send to strategically-targeted landing pages, also known as squeeze pages.
Email marketing is something that every business owner should be engaged in, but it’s no easy feat. To succeed with email marketing, you need to give something away for free in exchange for the consumer’s email address. It needs to be something of value. If you are serious about collecting emails, take the time to create a free report or ebook that will help people in your industry or niche.
One of the barriers holding back business owners and professionals alike is that of trust. People are reluctant to trust businesses that they don’t have direct knowledge of or know someone who’s worked with them. Clearly, sites like Yelp can assist with that, but so can a site like Trust Pilot.
Clearly, optimization of your site for relevant keywords is an important aspect of marketing your business online. However, the one thing to keep in mind is that if your business is now — less than two years old — and you’ve built very little authority or content, you’re going to have a hard time ranking at the top of Google’s SERPs for any keyword that’s marginally competitive.
If your business is a B2B company, be sure to have a strong presence on LinkedIn. It’s also a great place for building your network. The same rules apply to LinkedIn as other social platforms – engage with relevant people and offer genuine insight.