Almost 50% of all new businesses fail in their first 5 years, entrepreneurs who have successfully made it through their 5-year benchmark know marketing your business at relevant social media app platforms is vital for your small business to grow.

Entrepreneurs and small business owners usually lack the resources to physically connect with the market but this doesn’t mean that there are any fewer opportunities to make your small business grow.

Here the list of socials that will help you grow your business faster.

1. Facebook

This shouldn’t come as a huge surprise as Facebook is the largest social media platform around, with more than two billion people using it every month. If you’re working with a limited budget, we’ve got some good news: setting up a Facebook Page for your business is absolutely free. Facebook Insights will help you determine which types of posts work best for your Page, so you’ll know if your current content mix is working. For more details on this, check out our beginner’s guide to Facebook Analytics. 

2. YouTube

YouTube is among the most popular social media platform where users can watch billions of videos each day. You just need to set up a YouTube channel for your brand, and this is where you can upload videos for your subscribers to like, comment and share. And now you can also advertise on YouTube to expand your reach on the app.

3. Instagram

Instagram gained momentum recently, but since then, it has been the center of attention for many businesses, especially e-commerce platforms. Instagram allows you to share a huge range of content, such as videos, stories, photos, and live videos.

You can set up your business profile as a brand that’ll provide you with rich analytics of your post and profile, and the capacity to schedule Instagram posts while using third-party tools.

4. Twitter

What makes Twitter different from the rest of social media apps is that it centers around real-time information, which is mostly news, sports, entertainment, and politics. Twitter focuses more on the stuff that is happening now.

According to advertisers, with 135 million active users, almost 80% of all social customer requests happen on this platform, making it a customer service channel.

5. Snapchat

With over 300 million monthly active users and around 187 million daily active users, Snapchat isn’t going slow either. Snapchat is a social media app that focuses on sharing short videos and photos. The short videos are popularly known as snap stories. It was Snapchat who introduced the “stories” feature, which was later proliferated on other social media apps like Facebook, Instagram, and WhatsApp.